People are getting rich from YouTube. What makes a platform like YouTube so interesting and exciting is that anyone with a handheld camera has the opportunity to make a video that can earn cash or even catapult them into internet stardom.
YouTube has created more than a few online celebrities. Take a look at the top 10 YouTube earners of 2011 and their estimated incomes.
Top ten YouTube income earners of 2011
- Shane Dawson ($315,000/£200,000) 431,800,450 views
- The Annoying Orange ($290,000/£185,504) 349,753,047 views
- Philip DeFranco ($180,000/£117,000) 248,745,032 views
- Ryan Higa ($151,000/£97,200) 207,200,909 views
- Fred Figglehorn ($146,000/£94,000) 200,656,150 views
- Shay Carl ($140,000/£90,000) 192,309,247 views
- Mediocre Films ($116,000/£74,600) 159,030,703 views
- Smosh ($113,000/£72,700) 154,936,924 views
- The Young Turks ($112,000/£72,000) 153,825,362 views
- Natalie Tran ($102,000/£65,500) 138,871,856 views
Not bad at all! Who’s name will be on this list next year? Could it be yours? Well, you don’t have to be in the top 10 to take advantage of what YouTube has to offer. There are thousands of individuals making extra money online from their YouTube videos.
In order to grasp the impact, vastness and potential of YouTube check-out some of these statistics
YoutTube Stats for 2011
- YouTube Search Accounts for Nearly 29% of All Google Searches
- 60-65 hours of video are uploaded every minute, in other words over one hour of video is uploaded to YouTube every second.
- Over 4 billion YouTube videos are viewed every day
- Over 815,000,000 unique users visit YouTube each and every month
- Over 3 billion plus hours of videos are watched each and every month on YouTube
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 39 countries and across 54 languages
- In 2011, YouTube had over a 1,000,000,000,000(that’s a trillion!) views
- In 2011 there were almost 145 views for every person on the planet
When you look at these numbers you can see the opportunity and exposure for a publisher.
Now that we are familiar with some statistics about YouTube, let’s take a look at how you can become a YouTube success.
Basically there are 4 primary ways you can make money with YouTube.
- Dumb luck.
This is basically like hitting the lottery. You just happen to be in the right place at the right time and catch something spectacular or stupid funny on video, and then it goes viral.You become partner, insert advertising to your videos and just because of the sheer number of views, you make some good money. I have seen some YouTube channels with less than 8 videos with over 40,000,000 views.
- Serial uploading.
This method involves uploading anything and everything over an extended period of time. With this method you don’t worry about quality, it’s all about quantity. You don’t waste your time on editing, just film 1-10 minute clips and upload.There have been quite a few high school and college kids that have created successful channels simply by uploading hundreds or even thousands of videos. Let’s crunch some numbers. Let’s say you start today, and you average 7 videos per day. After one year that would be 2550 videos. If every video averaged 8 views per day it would look something like this:
1styearDaily views 20,440
Monthly views 613,200
Monthly income based on $3 per 1000 views= $1840
2nd year monthly income = $3680
3rd year monthly income = $5520
5thyear monthly income = $9200
This is looking at it strictly from a YouTube partner advertising point of view. If you were that consistent, you would probably be making other forms of money from sponsors and affiliates as well. This method is purely a numbers game. Yes, this would be lot of work & very ambitions, but possible.
- The pro production.
This method involves utilizing decent equipment and video editing. This can be webisodes, a how to channel, or a particular interest. The idea here is to build a following and acquire sponsors.It takes a lot more work to polish your videos at this level, but your subscribers will be faithful and recommend and share you. Usually the primary source of income for this type is sponsors and affiliates and then secondary YouTube partner advertising. This method is still focused on volume but more targeted.
- The indirect sell.
This method is primarily focused on converting or directing YouTube visitor to an external source or webpage. Here we don’t give a dam about making pennies by pasting ads across our videos. In fact we may skip advertising altogether. What we are looking for here is that small percentage of focused viewers that convert and become customers.
There you have it, the 4 most common strategies for utilizing YouTube videos. The one thing that all these methods have in common is that results are cumulative. The sooner you start and the more consistent you are the better the results. So get crackin!
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