There are few things more torturous than spending 4 hours writing a short article on teeth whitening. But if your site is lacking high-quality content, it will be lacking visitors. Whether you’re a blogger, content-site developer, or any other type of internet marketer, your website needs copious amounts of high-quality, link-worthy content in order to make money online and thrive. The secret is finding a strategy that allows you to write great content quickly, and perhaps even having a little bit of fun along the way.
When it comes to content production, you have two primary choices. The first is to outsource the work to an article writer. If you hire someone, it’ll cost between $7 – $15 for your average 500-word articleand the article will suck. Sorry, but it will. The problem is, these content-writers generally don’t care about what they’re writing, they don’t care about the audience, and the quality of the content will be very poor. Sure, your content needs to attract and provide real value to your visitors. Long-term success is about more than just throwing together a few pages of drivel that trick the search engines. Build real, helpful content that gets links naturally and you’ve got a winning strategy.
This is why I always opt for door #2 – writing the content myself. I know my audience and I know that I can write something they are interested in. However, I used to have the tendency to polish, perfect, expand, and edit the article endlessly, turning one 500-word article into a 3-4 hour project. If you need to produce a number of articles per day, this is simply not an option, as I quickly found out.
Yes, the content needs to be awesome, but it doesn’t need to be pulitzer prize winning work! Nor is it being published in a book. I’ve learned a strategy that can help me write a meaningful 500+ word article in under 30 minutes, here’s how it’s done:
Step 1 – Set a timer. I’ve noticed that if I start out knowing that I’m under pressure to write a quick article, my thoughts come much more quickly and I’m able to get them down into sentences 3-4x faster. Either set a timer or look at the clock and give yourself no more than 30 minutes.
Step 2 – Outline. This step will do two things for you: 1) it gives your article structure and purpose, 2) it helps you see the big picture which will allow you to write much faster. Take 10 minutes here to think about what you want to say, who your audience is, and do any research on points you’re unsure about. You can either write the outline in your actual document, or like me, keep a mental outline.
Step 3 – Bang it out. Just start typing. Trust your thoughts and keep your fingers moving. You’ve got an outline to keep you on track, so just keep filling in the paragraphs one after another until they’re completed. After a few practice articles, you should get skilled at writing meaningful content almost subconsciously and without having to stop and think about what you’re saying. This will take about 10-15 minutes for 500 words.
Step 4 – Edit and Review. This step takes about 5 minutes. You’ll want to read through your article and make sure you don’t have any typos. You’ll also want to briefly fix and re-order anything that doesn’t make sense. Don’t spend all day! Limit yourself to 5 minutes.
If all went well, you should now have a polished article that took less than 30 minutes from start to finish. Congratulations!
I know this strategy works because I use it. I wrote and edited this entire piece in under 28 minutes and it’s not too bad :). Imagine the possibilities of being able to sit down at your computer and pump out 6 (SIX!) articles in under three hours. That’s enough content to start an entire niche site, or enough to future-post blog posts for two weeks. Give this technique a try and watch your content producing skills reach a whole new level.
Image Credit: SteveGarfield